It provides a smooth buildable coverage, matches my skin perfectly and gives me a healthy glowy finish - which, honestly, I thought was impossible for my oily skin. It beats BE HANDS DOWN in coverage, finish and lasting power. I am now sure that it's better for my face - than going bare faced! A-M-A-Z-I-N-G!
I use a Sephora 45 - professional mineral powder brush to apply it. It is really dense and soft at the same time. Works way better than BE brushes. Hasn't shad a hair since I started using it, which was over a month ago
What I also like about it - it's got a fairly long handle, which allows you to control the application way better than with a regular kabuki.